Advantages
of Short Brandable Domains
There
are many advantages of owning a fine, short domain name. And some
of the world's finest available short domains are offered here
on a first come, first served basis. Catchy, pronounceable and brandable
names are exceedingly rare and weekly sales reports verify their value
again and again. You need to move fast because supply is exceedingly
limited.
Once
they are gone — they are gone!
Domains
are now recognised as being a distinct asset class, somewhat like
shares on the stockmarket, and historically, domains have been shown
to appreciate significantly in value over time for many years. There
is every likelihood that this will continue to happen in the coming
years. Memorable domain names are widely recognized as being of high
value, and that seems unlikely to change at any time in the forseeable
future. And remember, the number of good, pronounceable short domains
is finite.
To
buy a name immediately, go to our premium collection of available
premium domains here. All have immediate
'Buy It Now' prices!
Brevity
The
most obvious advantage of a short domain is its brevity. A short domain
is easier to remember and type on the internet. A short name also
occupies less real estate in your expensive advertising. For the same
advertising spend, your name, your brand, your image, can be bigger.
Bolder. More effective. Think about the world's most famous and enduring
brands. Most of them are in that rare and coveted range between three
and eight letters. Think Kodak®. Think Google®. Think Coke®.
Think Canon®. All are short, sharp catchy brands that have combined
with excellent business principles to create companies that have or
will surely prosper for decades.
Authority
Short
and memorable domains (with the highly coveted dot com suffix)
are highly valuable and sought after. The general public and your
paying customers generally understand this. They understand that a
company with a catchy domain (with the dot COM extension) is much
more likely to be serious and genuine. And have proper financial backing
and expertise. Short domains are generally recognised as having more
prestige than longer, cheaper names. There is an underlying assumption
that you have been around longer, you obtained the best name, you
understand the game, you are professional, you are the authority.
You have the capital and business intuition to purchase a true premium
name, therefore it is implied that you must be successful.
Memorability
There
are so many sites on the internet that it has become a maze of competition.
Well over 100 million dot com domains have now been registered. It
has become increasingly important for businesses to focus on the memorability
of their name and brand. This is essential to making it easy for your
all important customer to come back for repeat sales. The domains
selected on this site have all been carefully chosen to provide a
unique selection of names for a wide variety of businesses. They are
memorable and catchy. They have elegance and prestige. Some have an
air of establishment and authority, while others have a touch of fun
or humor. Chances are, you'll find the right name and the right match
for your company. And remember, these domains are hard to come across,
such is their popularity and such is their demand.
Brandability
These
days, your brand is inextricably linked to your domain. Combined with
a well designed website (and of course the range of professional products
and services on offer) your new domain can give your company the presence,
the image and the status to make your launch or relaunch a great success.
And the right domain will stay in the minds of consumers, helping
and encouraging them to come back to your site again and again. Build
a great business on a great domain and watch your brand grow. And
a fine, prestigious domain can give your company a discerning edge
— instant brand credibility — saving you serious marketing
dollars down the track. Let a prestige name do some of the heavy lifting
for you. And watch it help your business cut through the clutter to
create a lasting impact on your customers.
Catchy
This
is where something more intangible comes in. A short domain also needs
to be catchy and pronounceable. It should "sound" like a
suitable match for the product or service you are offering. Here at
TechBrand, a large selection of domains has been carefully assembled
in our incredible portfolio — which began in 2005. The names
have been chosen on a range of criteria, ranging from pronounciation
and spelling ease to alliteration to something more complex —
what we call "phonetic metaphor". By this we mean that a
great catchy domain can give you a feeling of a certain quality that
is appropriate for your business. For example, our premium domain
Momem.com "sounds" rather like "momentum". Momentum
is a positive quality every company wants to appear to have. "Momentum"
for example is a positive word, and successful companies use positive
words in their advertising, slogans, and sometimes in their domain
name itself. In our example cited here, it stays in your mind, and
over time, can begin to sound like a real word.
Value
A concise,
catchy domain, combined with a clever development strategy, and perhaps
a little bit of luck, represents an excellent value proposition. As
your business grows, so will the value of your domain likely grow
— as it becomes an integral and essential component of your company.
And if you ever want to sell your business, your associated domain
name may well have become one of your most valuable assets. Many domain
experts are ahead of the curve when they say that many domain names
are undervalued. By this they mean that compared to spending thousands
of dollars on signage, thousands of dollars on interior design, thousands
on designing a brand, thousands on a new company truck and thousands
on advertising etc etc — the initial cost of acquiring a fine
domain is relatively insignificant. Your new domain may very well
give you the greatest ROI of all your business costs and investments.
And
a catchy brandable domain (which may have a hidden but inherent potential
that you are able to realize as you build your business) is generally
much cheaper to buy than an existing generic name which you may see
on one of the domain sales venues on the web. We like to compare the
cost of a domain with the cost of a company car. Just ask yourself,
which costs the most? Which creates the most value for your business?
Rarity
The
shortage of brandable names, such as the short domains offered on
this site, is a key to understanding their rising value. Millions
of new businesses are formed each and every year in the US and around
the world. This creates pressure on the available pool of available
domain names of all sizes, shapes and extensions. And it explains
the consistently rising values seen in domain reports of ever increasing
domain sales at ever increasing prices. More and more businesses,
even very small ones, see the necessity of maintaining a web presence
— which of course means that they must also own a domain. While
new extensions will be launched in the coming years under the oversight
of ICANN to join alternatives like ".net", ".us"
and ".org", most industry analysts are in agreement that
the ".com" suffix will surely dominate the domain industry
for as far as can be seen into the future. Customers have known and
trusted the ".com" extension for more than 15 years now.
All the domains on offer at TechBrand are exclusively ".com".
New
Domain Extensions And Brand Domains
Applications
for around 1400 new domain extensions were announced in June 2012.
Many of these were brand domains applied for by long established companies
such as Canon® and Google®. What this means is that many corporations
will launch sites such as camera.canon and cloud.google. (Many many
other generic extensions are also being applied for such as .web,
.music, .cloud, .game and .home.)
Most
domain investors believe that the sheer volume of new extensions being
launched will enhance the value of dot COM domains... because the
public will need and want a reliable "gold standard" in
our increasingly complicated and confusing domain world. We also believe
that domains like Google.com and Canon.com will continue to be the
premium type of primary corporate domain address for years to come.
Dot COM will continue to dominate the net. And brevity will usually
be king — the shorter the better. While many of the new domain
extensions are sure to have different degrees of success, brandable
domain names such as those offered by this site are certain to generate
their maximum value in the dot com extension. Nevertheless, things
will change over time.
The
new dot brand extensions are analysed in great detail on our associated
site TheBrandDomains.com.
Around 680 of the world's most well-known corporations have applied
to operate their own brands as domain strings. A large number of actual
applications are examined and several hundred actual quotations are
cited. These quotes help to collectively provide a good overview of
this disruptive event that is coming to the internet. Reading them
all gives a good insight into the plans of these major corporations.
The brand domains seem certain to change the way communications take
place on the internet.
Being
so short and memorable, all the domains available on this website
are great potential candidates for new extensions, assuming a future
where your business becomes highly successful financially online.
(And assuming you become so big that your own extension becomes desirable.)
A fine, short domain can make the jump from left of the dot to right
of the dot. This factor may well increase the value of the shortest
dot com domains.
So
short names will soon be perceived to have a significant and previously
unforeseen advantage over their comparable but longer counterparts.
Compare Computers.microsoft with Computers.ibm for example. IBM has
an advantage over Microsoft in terms of nomenclature. And this intrinsic
potential will likely put further upward pressure on the valuations
of the shorter style domain names as investors and startups become
more aware of this potential new attraction for short domain assets
and seek them out.
Until
2012, nobody knew about this important advantage of short domain names.
When your company hopefully becomes a multi-million dollar enterprise,
the ideal dot extension is a short one — from three letters (like
.ibm) to four (.nike) to five (.apple) to six (.google). The longer
the extension (like .microsoft) the less effective (and "cool")
it will be.
Future
Proof
Businesses
can change very quickly. An internet year is very short — maybe
only three months long! Your business is likely to take a very different
form in five years time. It could even have transformed into something
completely different by then. Perhaps in an even shorter time frame.
Just read the business news pages for examples.
A short
and stylish invented domain can change and adapt with the times however
much your business changes. This flexibility can help to future proof
your business, whereas a long product-related domain is at risk of
becoming less and less relevant over time. Or even obsolete. Some
products and services have a limited life cycle. Whereas a non-descriptive
brandable domain gives you unlimited scope, whatever trends the future
brings.
Imagine
if your company had been called Typewriter.com, years ago. Today,
of course, you would have evolved into a computer or software company
— survival would have demanded it... A brandable, memorable,
flexible name such as those found on these pages would have
been the superior choice, whatever the future holds.
Future
proof your company with a fine name with unlimited potential from
TechBrand.
Read
more news about the new gTLDs (generic top level domains) and the
possible dangers to the status quo presented by the specter of closed
gTLDs on our sister site SuperMonopolies.com
(SuperMonopolies
is a resource with extensive information and useful links about
the anti competitive nature of the new gTLD rollout. There are dire
potential consequences of allowing some of the registries of the
proposed new domain name categories to own those categories exclusively.
These registries are intending to become the sole owners of entire
categories of domains, such as .news and .shop, in other words,
they want to own every single domain name within those categories.
They may number into the millions. No other business or individual
around the world would be permitted to own a domain in many of the
most highly valuable media and commercial categories. These registries
being set up by some of the world's largest corporations are seeking
to build walled gardens — private internets for their own monopolistic
profits. This is of enormous concern to anyone who wishes to see
the continuance of a fair and free internet.)
Short and memorable
domains are a great way to give your business an edge in the ever
more competitive age of internet commerce. And they are an exceedingly
finite resource. View our list of ready to buy and exceptional domains
on our home page here.
